The IQ Perfetto is revolutionary, ultra-light, compact and minimalist. It ushers in a new era in the hairdryer industry. It is equipped with an intelligent brushless motor, an interface with digital control technology that increases the performance of the product, reducing drying time and increasing the life of the motor. As the lightest dryer in the world, it is designed to prevent muscle damage to the arms and shoulders resulting from extended use seen at professional level. Its innovative micro-filter prevents dirt particles from entering the motor and therefore extends its life-cycle. Auto-clean technology rotates the motor turbine in the opposite direction, allowing deep cleaning of the filter by expelling any particles left in the filter. In addition, it multiplies the airflow delivered by the motor, without using extra power. The Memory Function Technology allows it to memorise the speed and temperature among the 12 available configurations, all easily managed thanks to the digital interface and the lock button. The 3 metre cord facilitates the work of professional styling.